Samantha Lane, Director - Sales and Marketing for S.E. Shires, has always had a love for S.E. Shires Company and the instruments that they build. Beginning as a player, working as a dealer, and now assuming the role of Sales and Marketing Manager, Samantha has been involved with the company for over six years. Samantha actively manages marketing, retail, domestic and international sales at S.E. Shires as well as the growing Artist Relations program. 

Samantha received her Masters of Music from the New England Conservatory of Music and her Bachelor of Music from the University of Connecticut School of Music. Samantha currently lives in Rhode Island and works throughout New England as a professional freelance musician performing with groups including Symphony New Hampshire, Vermont Symphony Orchestra, Albany Symphony, and Back Bay Brass.